Defence Ready is a career preparation agency specialising in optimising candidate performance in the various stages of selection for the Australian Defence Force.

Service is focused on digital products supported by segmented education based marketing.

This company was built by Matt Phillips supported by the specialists that became the Magic Monkeys team. The strategies listed below transformed the weekly revenue from less that $200 per week to over $2000 per week in under 12 months.


Premium Quality

Differentiated from market competitors by constant innovation of product to deliver services via cutting edge technology and apps.

Conversion Focused Design

New website design and front end offer increased conversions with up to 50% of PPC visitors subscribing for Defence Ready services.

Segmentation Machine

Conversions increased through quiz based segmentation. Automated sequences improved customer experience and also increased overall sales.

Facebook Pixel Integration

Integrating the Facebook Pixel enabled laser focussed re-marketing campaigns (Facebook Ads) yielding up to 800% return on ad spend.

Sales Funnels

Customised product options to match market segments and introduced additional products into sales sequence improving both client results and company revenue.