Police Preparation Australia is a career preparation agency specialising in optimising candidate performance in the various stages of selection for each police service in Australia.

Service is focused on digital products supported by segmented education based marketing.

This company was the first exclusively digital business built by Matt Phillips. It was later supported by the specialists that became the Magic Monkeys team. This additional support and implementation transformed the weekly revenue from less that $500 per week to over $4000 per week in under 12 months.


Premium Quality

Differentiated from market competitors by constant innovation of product to deliver services via cutting edge technology and apps.

Conversion Focused Design

New website design and front end offer increased conversions with up to 50% of PPC visitors subscribing for Police Preparation Australia services.

Segmentation Machine

Switching from a national product to state specific packages supported by automated email sequences improved customer experience and also increased overall sales.

Facebook Pixel Integration

Integrating the Facebook Pixel enabled laser focussed re-marketing campaigns (Facebook Ads) yielding up to 6500% return on ad spend (that’s not a typo).

Sales Funnels

Customised product options to match market segments and introduced additional products into sales sequence improving both client results and company revenue.